KW Success Realty
April Davis, KW Success Realty Phone: (850) 774-7221
Email: [email protected]

What are the differences between a listing agent and a selling agent?

by April Davis 05/29/2025

couple speaking with realtor

The world of real estate can be challenging and a bit confusing at times. Hiring a real estate agent is a great way to navigate the real estate market in your area. 

Before hiring an agent, you need to assess your needs. First answer, do you need to acquire a selling or listing agent? What will the commission fees be? What kind of personality and experience do you need to make the process as coherent as possible?


Listing agent vs selling agent 

If you want to sell your home, consider hiring a listing agent. Listing agents represent the party selling a property. They will promote your home and find the right ways to make your property more competitive within your target market. 

A selling agent, also known as the buyer’s agent - which may sound counterintuitive, acts on behalf of the potential buyer to buy a property. A seller’s agent will do research on local properties that best suit the buyer’s budget and search criteria. 

Until the contract is signed, this agent is referred to as a buyer’s agent and post-contract signing, they are referred to as the selling agent. 


Commission fees

The selling agent commission price may seem daunting. However, paying this fee ensures you have a proficient real estate professional on your side to help navigate the legality of real estate transactions. 

Once a property is sold, the home seller pays the brokerage of the listing agent. The brokerage will then give the listing agent a portion of the commission fee. The national standard commission rate hovers around 6% total for buyer and seller agents. 


Finding your perfect real estate agent

Whether you are searching for a listing or seller agent, it is important to assess their credentials and make sure their expertise fits your criteria. Do they understand your local market? Are they a good negotiator? Can they market your home for the best price to get it sold quickly, so you can continue with your journey? 

Overall, the cost of hiring a listing or seller's agent is worth the expense. Both of these real estate agents will mediate between the buyer and seller and keep the situation calm when emotions run high. 

About the Author
Author

April Davis

Congratulations!! You have found The Agent who truly believes in treating others the way she would want to be treated. I was NOT born a Bay County resident; I'm a transplant from Georgia. This actually gives me a bit of an edge in seeing things through the vision of a newcomer. This edge is the fact that I've done all the research and traveling to find the attractions, benefits, events and a wealth of other information most new arrivals to beautiful Bay County are seeking to find. I will walk that mile (or more) with YOU to find YOUR IDEAL IMAGE HOME. Although each of us has different wishes for our homes, we can all agree that we want it to be "A place of refuge, comfort, hope, memories and happiness". I know Bay County extensively and I'm familiar with being in the military "family". I am an extremely proud Retired Air Force spouse. My motto as your agent is: "It is my mission to treat YOU as I would desire to be treated". I would like to help you with full integrity, on a timely basis and with positively your best interest at heart. If you are currently a Bay County resident and wish to sell or purchase a home, please consider my services as well...because; that same integrity used for newcomers will be exactly the same for locals!